*Many of these lessons and resources appear elsewhere and they’re all rounded up in one place here for your convenience
ATTRACTION
Hive Mind Session of Getting More New Patients
SUMMIT 4, 2D
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Hashtag Resources
The Ladder Strategy
The idea here is to use approximately 20-30 hashtags per post on Instagram. Even though IG is saying hashtags don’t matter that much and you should only use a few, data analysis shows that posts using 20-30 are doing better then those that don’t.
You can put the hashtags in the post itself, or in the first comment.
The Ladder Strategy is using a combination of High, Medium and Low popularity hashtags in your posts.
The idea is that the algorithm will start serving your content on the low popularity hashtags (very niche) and because you’re doing such a great job with market research from your DGDC training you will get high engagement.
Then the algorithm will start trusting you with medium popularity hashtags, the cycle repeats, and then eventually you are getting served up for very highly popular (and very competitive) hashtags.
To train the algorithm this way your hashtags for every post should be 1/3 High, 1/3 Medium, 1/3 Low popularity hashtags. So 6-10 of each.
You’ll want a bespoke hashtag library to choose from, that’s easily organized.
I’ve created one from scratch for you…
Hashtag Library
You’ll want to create your own bespoke hashtag library. I’ve done the work already to get you started:
Use your business name and any other hashtags that you "own" even though they'll be very small:
#modernvitality
#damngooddoctorsclub
#damngooddoctors
#whidbeyacupuncture
If you're posting to YouTube you can use hashtags in the description of the video. The first 3 you enter will appear in the video summary:
GOLD NUGGETS FOR NEW (AND SEASONED) PRACTITIONERS
In 2022, Peter took over my clinic on Whidbey Island, WA. We did a few calls after the transition to make sure he was fully set up for success.
I recently rewatched one of the recordings, and this call was so action packed I had to share it here for all of you as well. Peter gave his permission, and I’ve bleeped out any names of patients we discussed.
Grab a notebook and a pen:
PS: Marissa told me I look like the “Dark kermit” meme with that hoodie on, so I’ve now fully embraced it…
Hi, there are different ways to do this. Essentially you're starting to expand your hybrid model where your digital clone is doing patient pre-education so that by the time they're in your office they are starting to see what you can see, including perspectives on healing their condition as well as the way you work (memberships, a unique process etc).
There's also a bit of celebrity effect that happens when they've watched a bunch of your videos beforehand which isn't for your ego but does work in your favor because people are less likely to discount what you're telling them when they know you've got an international presence. It shouldn't work that way but it does...
I'd say you only want thyroid patients to see your vault (since that's the specialty your program is built around).
In that case you need a way to identify those candidates when they schedule. A good way is to ask them on the initial electronic forms, or on the phone when they call.
Then you send them the link to your vault with the PW so they can log in and see what you're up to.
A good practice in general would be to redirect any patient (regardless of complaint) to a page with some videos of "what to expect in the office" etc. You could have a section there that says "do you have a thyroid issue? If so click here to access our specialized information on whole systems healing for thyroid issues"
That sort of thing.
There are many ways to do it. The image above is from a consult I did years ago. This was my sales process lol. I just told her "I have a program for this, it's 4 months and includes herbs as well as 10-20 acupuncture sessions. Here's the price"
And wrote on the back of her paperwork while I was talking.
She wrote a check that day in full ($4,800 + $150 first visit). Also she got fantastic results.
My point here is that sometimes "doing it ugly" and being able to improvise is good too. This person didn't have any access to my vault ahead of time. It's a matter of knowing what your offers are backwards and forwards, and identifying those people who may be a great fit. Then presenting it in a smooth way without being pushy or weird. And delivering results.
