FIRESTARTER HYPOTHESIS
FIRESTARTER HYPOTHESIS
Network effects: “flooded the market”
FIRESTARTING
NOTES + REQUIREMENTS
*copy these checklists into an app like notion, or print it out for an actionable to do list
Commitment:
Your minimum viable backend:
50 Posts:
Linktree:
Boost budget
paypal: marissanicolecornish@gmail.com (she handles this)
square cash: $JeremyCornish
venmo: @Jeremy-Cornish-2 last 4 of my phone number: 9201
Software:
Deadline: December 1.
This kind of service easily costs $3k-$4k per month plus adspend. Renewing your membership here should be a no brainer.
We may hire this out in the future, use paid scheduling software etc so be prepared if there’s a monthly fee later. For now I will be manually doing this until I have systems dialed in and proof of concept for all of us.
RESOURCES + TEMPLATES
*Here’s everything you may need to get started all in one place. Luvya.
Simple Tech Stack
Chat Platform: WhatsApp or Signal or Heartbeat
Surveys: Jotform (HIPAA Protected option)
Vault: Notion
Vault Hosting: Super.so
Custom Button Widgets for Notion: indify.co
Camera: Latest iPhone Pro
Mic: Shure MV88 → iPhone
Video Editing: Any of them
Clips and Audiograms: Descript
Podcast Recording: Squadcast.fm (sign up for descript first and then add squadcast for free)
Video Hosting: Vimeo
Graphics: Canva or Keynote/Powerpoint
Photos: Unsplash
Email: Google Workspace (now Gsuite)
Setting the Foundations Examples
DGDC
MODERN VITALITY
New Guest Application
Funnel Pages and Admin Videos
Make sure your jotform redirects new guest applicants to your Guest Application Received Page
When a new guest application is approved send them an email and text.
There are two links plus the image of me waving is a clickable link, and they all go to the same New Guest Confirmation Page
Use the same screenshot as in the email even though it’s not clickable. That way they put a face with a name instead of a random phone number.
Welcome. You’re in the right place for Whole Systems Healing.
IMPORTANT: The quality of our community is our highest priority.
All Guests must complete the 3 Step Check-In within 72 hours of arriving in our group.
Any Guests who do not complete the 3 Step Check-In within 72 hours of arrival will be removed.
Once you’ve successfully completed Steps 1-3 (below) you will automatically have full access to our Insights Vault 🗝
Step 1: Watch Your Foundations Training Video 🧱
So that you understand our culture here, and make the most of our experience together without getting kicked out for accidentally breaking the rules…
Our Group Rules and Conditions Document (GRC)
Step 2: Copy Your Karma Link to a Safe Place ∞
To be clear, you don’t need to click this link. It is for you to copy and save to share with others to invite them into our group. This link leads to our new guest application.
To recommend our group to others who are struggling with complex chronic inflammatory conditions, simply share this link with them:
https://jeremycornish.com/modern-vitality
You’ll want to copy the above link and keep it somewhere safe and easy to find like a note file on your phone so that you can share it easily with others:
Step 3: Complete your Foundations Confirmation ☑︎
So far, so good.
Now let’s take 30 seconds and complete your check in process with our Foundations Confirmation by tapping this button:
Once you’ve completed your Foundations Confirmation you will be automatically redirected to our Insights Vault 🗝 You may need the password from our group to login. Please make sure to introduce yourself within our group, ask specific questions, and share those wins! 🤩
Let’s get you feeling better.
The Foundations Confirmation redirects to the actual Vault page where they can start exploring. If you’d prefer you don’t need ot make a foundations confirmation, and instead you tell them to let you know they’ve completed their foundations in the group chat like we do at DGDC currently.
Once a new guest is in your group, the Attraction phase has transformed into Conversion.
Admin Video Examples
Guest App Intro Video
Guest App Received Video
Guest App Approved (new guest confirmation page)
Making Audiogram Video Clips
Instagram Sizing Guide
Making Tweet Carousels
*UPDATE: Please let me know in the group when you are READY to participate. We ran this hypothesis for a month in 2024 but one member had to pause. Once we have 3 active members ready to go we will fire it up again…
The account we used was @systems.healing.network
Early Salience Analytics
Nov 2023
Proof of concept.
FIRESTARTER Mixed Media Update (23% Engagement ratio)
Hashtag Resources
The Ladder Strategy
The idea here is to use approximately 20-30 hashtags per post on Instagram. Even though IG is saying hashtags don’t matter that much and you should only use a few, data analysis shows that posts using 20-30 are doing better then those that don’t.
You can put the hashtags in the post itself, or in the first comment.
The Ladder Strategy is using a combination of High, Medium and Low popularity hashtags in your posts.
The idea is that the algorithm will start serving your content on the low popularity hashtags (very niche) and because you’re doing such a great job with market research from your DGDC training you will get high engagement.
Then the algorithm will start trusting you with medium popularity hashtags, the cycle repeats, and then eventually you are getting served up for very highly popular (and very competitive) hashtags.
To train the algorithm this way your hashtags for every post should be 1/3 High, 1/3 Medium, 1/3 Low popularity hashtags. So 6-10 of each.
You’ll want a bespoke hashtag library to choose from, that’s easily organized.
I’ve created one from scratch for you…
Hashtag Library
You’ll want to create your own bespoke hashtag library. I’ve done the work already to get you started:
#herbal | 10000000 |
#herbs | 7000000 |
#herb | 3000000 |
#acupuncture | 2500000 |
#acupuntura | 2300000 |
#herbalmedicine | 2000000 |
#herbaltea | 2000000 |
#functionalmedicine | 1700000 |
#herbalist | 1500000 |
#herbalism | 1400000 |
#cupping | 1400000 |
#tcm | 1300000 |
#qigong | 1000000 |
#naturopath | 923000 |
#naturopathy | 922000 |
#naturopathie | 913000 |
#cuppingtherapy | 900000 |
#naturopathicmedicine | 835000 |
#guasha | 780000 |
#herbalremedies | 700000 |
#naturopatia | 650000 |
#telehealth | 600000 |
#naturopathe | 371000 |
#naturopathicdoctor | 365000 |
#naturopathic | 365000 |
#acupuncturist | 360000 |
#traditionalchinesemedicine | 355000 |
#acupunctureworks | 300000 |
#acupressure | 300000 |
#herbalhealing | 300000 |
#herbalremedy | 300000 |
#chikung | 280000 |
#cuppingmassage | 228000 |
#herbalproducts | 200000 |
#moxa | 197000 |
#acu | 194000 |
#moxibustion | 152000 |
#naturo | 150000 |
#acupunturista | 147000 |
#acupuncturists | 140000 |
#guashamassage | 131000 |
#chineseherbs | 116000 |
#qigongpractice | 93000 |
#acupunture | 92000 |
#tcmlivingwell | 91000 |
#functionalmedicinedoctor | 90000 |
#qi | 90000 |
#easternmedicine | 83,000 |
#acupuncturelife | 83000 |
#guashatherapy | 63000 |
#acupuncturerocks | 59000 |
#facialacupuncture | 55000 |
#funcitonalmedicinepractitioner | 54000 |
#qigonghealing | 54000 |
#herbalmedicines | 50000 |
#functionalmedicinecoach | 49000 |
#chineseherbalmedicine | 48000 |
#cuppingtherapist | 46000 |
#acupuncturepoints | 42000 |
#acupuncturepoints | 40000 |
#newpatientswelcome | 40000 |
#acupunctureheals | 38000 |
#cuppingmassagetherapy | 36000 |
#telehealthcare | 34000 |
#guashatool | 33000 |
#herbalmedicinemaking | 32000 |
#herbaleducation | 30000 |
#acupuncturetreatment | 27000 |
#qigongeveryday | 27000 |
#acupuncturetherapy | 25000 |
#qigongforhealth | 25000 |
#taichiqigong | 23000 |
#acupuncturists | 22000 |
#medicalqigong | 22000 |
#functionalmedicinehealthcoach | 19000 |
#acupunctura | 18000 |
#acupunctureforpain | 18000 |
#guashaglow | 18000 |
#guashatutorial | 17000 |
#guashastone | 17000 |
#guashatools | 14000 |
#qigongonline | 14000 |
#functionalmedicinefoods | 12000 |
#qigonglife | 11000 |
#acupunctureneedles | 10000 |
#moxabustion | 10000 |
#acupuncturebenefits | 9000 |
#acupuncturelove | 9000 |
#onlinepractice | 9000 |
#classicalchinesemedicine | 8000 |
#acupuncturepoint | 8000 |
#herbalformula | 7000 |
#qigongtraining | 7000 |
#qigongforeveryone | 7000 |
#acupuncturediaries | 6000 |
#acupuncturefordogs | 6000 |
#herbalformulations | 6000 |
#functionalmed | 6000 |
#moxatherapy | 6000 |
#moxibustiontherapy | 6000 |
#meridiantherapy | 6000 |
#acupuncturehealth | 5000 |
#acupuncturephysician | 5000 |
#acupunctureforanxiety | 5000 |
#herbalformulas | 5000 |
#pulsediagnosis | 5000 |
#functionalmedicinenutritionist | 5000 |
#acupuncturefacelift | 4000 |
#acupuncturefacial | 4000 |
#acupuncturetotherescue | 4000 |
#acupunctureforeveryone | 4000 |
#herbalmedecine | 4000 |
#herbalmedicineforwomen | 4000 |
#neijing | 4000 |
#acupunctureresearch | 3000 |
#acupunctureeducation | 3000 |
#acupunctureforpregnancy | 3000 |
#herbalmedicinecabinet | 3000 |
#tcmwellness | 3000 |
#acupuncturemarketing | 2000 |
#acupunctureforkids | 2000 |
#acupunctureneedle | 1000 |
#shanghanlun | 1000 |
#acupuncturepractitioner | 1000 |
#acupuncturepractice | 1000 |
#herbalmed | 900 |
#traditionalchineseherbs | 782 |
#traditionaleasternmedicine | 600 |
#tcmpulsediagnosis | 200 |
#chinesepulsediagnosis | 170 |
#acupuncturepointslocation | 20 |
Or make a copy from this google doc (if that’s easier to work with)
Hashtag Ladder Quick Workflow:
Considerations:
- Keywords in other languages (especially spanish) should not be ignored
#acupuntura | 2400000 |
#acupunturista | 147000 |
- You may want to include some popular hashtags even though they have spelling errors
- Look up keywords for any specific diseases, symptoms or conditions you treat, as well as combo tags of the method you use plus the condition:
- Look up keywords of your method plus your location:
- If you live in a small town consider using the town itself as a hashtag:
- Use your business name and any other hashtags that you "own" even though they'll be very small:
- If you're posting to YouTube you can use hashtags in the description of the video. The first 3 you enter will appear in the video summary:
#accupuncture | 100000 |
#migraines | 483000 |
#brainfog | 410000 |
#plantarfasciitis | 288000 |
#guashafacial | 200000 |
#fertilityacupuncture | 48000 |
#veterinaryacupuncture | 39000 |
#guashafacelift | 38000 |
#guashafacialmassage | 7000 |
#fibrorelief | 1000 |
#acupuncturenyc | 8000 |
#acupuncturelondon | 4000 |
#coupeville | 43000 |
#coupevillewashington | 4000 |
You can also set your town, or clinic address as the location for the post
How to add a location to instagram that doesn't exist
#modernvitality
#damngooddoctorsclub
#damngooddoctors
#whidbeyacupuncture
AUDIOGRAMS
Audiogram Layout Tip
FIRESTARTER Post Content Workflow
Firestarter Workflow Update
- Please use the link below with your name on it to access a shared iCloud folder on your computer
- Move all of your firestarter files into this folder (if there are duplicate files choose “keep both”)
- Delete the old (now empty) folder
- Open up obsidian, create a new vault
- Select this new shared iCloud folder as the source for the new vault
- Configure the Obsidian settings for this new vault (attachments go in attachments folder etc)
- Resume your normal content creation workflow in this new vault
- Now we are operating in a shared folder. As I publish your posts I will be moving them into your published folder- do not move them from there. As you create new posts in obsidian I will have access right away. No more google drive.